American Crew
Official Supplier to Men — styling, shave and care since 1994 · USA
American Crew is the world’s leading professional men’s grooming brand — created by a barber for barbers in Chicago in 1994. The iconic Forming Cream, Fiber and Pomade are the styling standard in the best barbershops.
The range includes daily shampoos and conditioners, a complete shave and beard line, body care and Precision Blend — professional men’s hair color for a natural result in 5 minutes.
American Crew in action
Frequently Asked Questions
Which styler should I choose?
For a natural look with medium hold — Forming Cream. For a matte finish and strong hold — Fiber or Molding Clay. For classic shine — Pomade. For light texture and volume — Texture Lotion or Boost Powder.
Are the products suitable for daily use?
Yes — the shampoos and conditioners are pH balanced and made for everyday use, and the stylers wash out easily.
How is Precision Blend used?
Mix color and developer 1:1, apply to dry hair for 5 minutes and rinse. It blends greys naturally without a harsh line.